If you haven’t noticed, in today’s culture the very idea of fatherhood is under attack. The narrative highlighted by the media, movies and society throws out labels such as clueless, knucklehead, bumbling idiot, fill in the blank ________.
I don’t know about you, but I am tired of seeing these ads that leave you with a dads biggest contribution to child rearing is the narrative “yes dear” as their wives do all the work!
Superbowl 49 was an awesome game! I’m one of those Patriots fan that jumped off the couch when Butler intercepted that pass in the end zone with seconds to go, but also I noticed major brands deciding to take on fatherhood and it got noticed. During the game that was seen by more than 100 million people, these ads showcased dads as they really are; loving, caring, supportive, helpful, courageous, protective, masculine and a major part in their children’s lives. What a concept!
Each ad pulled at my heart strings, so lets take a look at each of them.